If you want to create a blog for a new or existing business that really makes a difference in the world, you’ve got to find the perfect niche.
It might be tough to find a potential niche that interests you and your audience, even if your first desire is to help others rather than to realize a profit. This is because you probably know a great deal about a particular field or market. Therein lies the problem. You have such a wealth of knowledge, you don’t know what to focus on. Raising hand here!
If you are truly passionate about a particular niche or micro niche in a larger market, you can focus on that which you really love. However, “passion marketing” is not the only way to select your laser-targeted marketplace. The following 5 methods can help you find a potentially profitable niche where you can impact the world in positive ways. Impact means profits later on because people want to be helped by the content you’re putting out there. Once you find the perfect niche, don’t forget to build your email list! Grab your free book “Build Your List – 77 Strategies for Massive Profits” here.
1.Let Google Help
Type “(your interest) for” into the Google search engine, and don’t hit enter. You will see that Google gives you some examples of popular searches. For example, if you want to write a book or blog (or even give virtual training session) on fitness, you would type in “fitness for women”, “fitness for teens” and “fitness for beginners”. Those are just a few niche markets Google suggests based on search phrases large quantities of web surfers are conducting. Google a word or two of any market, topic or phrase, and let Google help you select a sub-niche.
2.Take A Sneak Peak at Amazon
Head over to Amazon’s Books section. Type in a broad marketing term. Then click on any book that strikes your interest. You will see a button that says “Look Inside!” Click on that and the chapters of the book are revealed, showing you potential sub-niches inside the larger market. Then narrow your focus and expand on that.
Wikipedia should never be used as your only source for information. That is because it is a user-driven source of knowledge. However, you can pull up some really great niche market ideas there. Go to Wikipedia.org and enter any word or phrase into the search bar, again without hitting enter. The auto-complete feature will show you several niches based on that word or phrase.
4.Check Out a PLR Site
PLR stands for Public Label Rights. On PLR sites you can find “done for you” content. You will also find niches in a wide variety of popular categories. You can buy articles in bulk, upload them to your blog, and revise to reflect your own personal views, style of writing, and advice on this niche. Some of my favorite PLR sites are:
Another reason I love PLR sites is that you can learn from what you buy, rewrite the content and rebrand it, and sell it! These are great for offering freebies for opt-ins on your site/blog.
5.Go Forum Lurking
Type “___ forums” into Google or your favorite search engine, where the “___” is filled with a market or topic. If you search for “knitting forums”, you receive a list of forums where knitting is the focus. In each forum subsections of that particular larger market are listed and explored. This is perfect for free market research on what your niche target audience is interested in, what problems they have (that you can solve for them), and where they hang out online.
As you can see, narrowing down your niche doesn’t have to be a long drawn out process. By using these 5 methods, you’ll know what you want do, who you need to write/sell to, and how to best serve your audience (and hopefully future customers)!
Want more tips on finding your niche for free? Check out this book (free on Kindle for Amazon Prime members):