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As a business owner, your biggest concern is going to be in ensuring that your business is seen by your target audience. You haven’t worked this hard for no one to know who you are or what you offer and the more your business reaches out, the more you will find that people can access what you have to offer. This will then help you to build your brand and improve your visibility – the more you get your website clicked on, the more people will be able to find you and what you offer. 


One of the best ways to improve your business visibility is with the help of business directories like Zoominfo. You can ensure that your business is validated and listed for others to see, but more than that there are so many advantages to having your business listed on a business directory. Here are four of the most important that will help you to decide whether it’s a good idea for you and your business.

  1. SEO & Visibility. Of course, the most obvious advantage of a business directory listing your business is your placement on search engine results pages. Online business directories can make you more visible and it’s about more than clicks, but you rank higher in search engine results pages and the Google algorithm can pick you up faster. That means that users can find you faster when they search for you.
  2. Mobile Optimized. Did you know that most business directories are optimized for mobile users? This ensures that no matter where you are, you can find the local businesses that you need. The biggest benefit here is that people will be able to find you on the go and users are more likely to stay on the website for longer. They can scroll through your information and then your website – assuming you are also mobile optimized, of course, and get the information that they need the most. 
  3. Brand Building. Being on a business directory page online will help you to build your brand. You can strengthen your brand profile just by having your information listed as every time someone in your local area searches for your services, they will come across your brand. You can also include so much more than just your business name and number. You can include a video of what you do and make it more interactive, which makes it more meaningful to your audience.
  4. Adding Links. Did you know that you can add more inbound links on the internet if you are listed on various online business directories? This can make a big difference to how people reach your website and you can have these peppered throughout business directory pages. This will enhance the search engine performance and online directories can provide excellent links to your main website. 


Of course, there are so many more benefits than these, but these four are the main advantages of using business directories for your business to thrive. Take the time to ensure that you are listed and you’ll see the difference.