Click here to get this post as a PDF and read it later!
If you’re thinking of exhibiting at an industry event and don’t know where to start then don’t worry, you have definitely come to the right place. Whether you’re exhibiting at your first or your fifth event, you need to be sure you have thought of absolutely everything if you want it to be a success. From setting a budget to considering your stand design, the more organized you are the better. With that in mind, here are 4 things to consider when exhibiting at an event:
– What Is Your Budget?
One of the first things you need to consider when it comes to exhibiting at an event is what your overall budget is going to be. Exhibitions can be incredibly expensive and if you don’t consider everything before you get started, you might find yourself being hit by some unexpected fees.
From stand design to the cost of space, researching costs is definitely the best place to start. For a guide to pricing up the cost of exhibiting at an event, you can visit this site here.
– How Long Is The Event?
Once you know how much you’re going to be spending, you need to think about how long the event is going to be. In most cases, exhibitions tend to be anything from 1 to 5 days.
Knowing how long the event is going to be will not only help when it comes to organising logistics but it will also help when it comes to working out exact costs.
– How Will You Attract People To Your Stand?
One of the most important things you need to consider when it comes to exhibiting at an event is how you’re going to attract people to your stand. Things you might want to consider include:
- Whether or not you’re going to use event technology
- Whether you’re going to sponsor the overall event
- How you’re going to incorporate social media
- Whether you’re going to be sharing an exclusive offers
- How much space you have and how you’re going to use it
- What stand design you’re going to use
- Whether or not you’re going to host a competition
- Whether you need to offer freebies
- How accessible your stand is
For guidance when it comes to your stand design, you can visit this site here.
– Have You Considered Logistics?
Finally, you need to consider all of the logistics associated with exhibiting at a trade show. From booking hotels for your team members for organizing deliveries for build days, you need to be sure absolutely everything is in place.
Planning an event can be incredibly stressful and if you don’t have all of the logistics in place, you’ll find a lot of things can wrong. If you’re unsure, it might be worth speaking to a professional event planner.
Are you attending an event soon? What do you need to consider beforehand to ensure your stand is a success? Did we forget anything? Let me know your thoughts and ideas in the comments section below.