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The world of business has changed drastically over the past decade. As more and more people turn to online shopping, there are several important considerations for companies who want to stay afloat in 2021. These five tips will help you create an online presence that is sustainable and profitable!

Get Social Media Savvy

One of the most important things to do if you want your online business to thrive is expanding and growing your social media presence. From Facebook followers, Pinterest pins, Instagram stories, or YouTube subscribers – all are worth investing time in! Create a plan for how much content will be posted daily on each platform.


It’s not enough these days to just have an online store with WordPress hosting anymore- you need something that pops out at people from the search engine results pages (SERPS). Take advantage of Google Adwords campaigns and other pay-per-click advertising programs like Bing Ads or Twitter Advertising so prospective customers can find your site organically through Google searches. Be sure to optimize your titles for keywords too!


Optimize Your SEO Strategy

The other important thing to do for a sustainable online business is optimization. This can be done through keyword research and content creation and employing the use of Google’s Adwords Keyword Tool, which allows you to search keywords that have a high potential for traffic volume on your website. Of course, the more targeted the keywords are to your products or services, the better!


Ensure You Comply With Regulations

The very last thing you need is to lose your online business by violating a regulation. Therefore, cybersecurity measures are of the utmost importance in today’s world, including maintaining up-to-date firewall protection and antivirus software on all devices associated with your network. Keeping the government regulatory stance of your business in line, you’ll need some assistance from experts like Eric Thronson. With specialists like this by your side, you’ll have far more peace of mind when it comes to compliance. 


Be A Thought Leader In Your Industry

As a business owner, it’s essential to be knowledgeable in your industry. A great way to do this is by reading books and blogs about the subject matter. You could also attend conferences or trade shows related to your field of work- not only will you make connections with people who share similar beliefs, but you’ll also learn new information! Finally, suppose there was one thing we learned from Southwest Airlines’ success story. In that case, creating lifelong relationships with customers can lead to long-term profit growth for any business venture.


Create An Experiential E-Commerce Environment

The other thing to do for a sustainable online business is creating an environment that can provide and offer “experiences.” So your customers can shop in-store or on their mobile devices. It’s essential to make these experiences memorable by offering opportunities like free shipping, returns with a full refund including original shipping cost, complimentary gift wrap, etcetera.


Lastly – don’t forget to have fun while you’re running your own business! With all of this hard work thrown into it day after day, incorporating self-care and time for yourself will go a long way towards making sure that burnout doesn’t set in at any point along the journey.