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An attractive, easy to find, user-friendly site is not an option for a business or a luxury for customers; it’s an expectation!
Consumers have come accustom to speedy, easy-to-use, attractive websites online. And so business owners have a lot of website responsibilities to uphold and get right. Otherwise, they risk maintaining a decent spot in the SERPs (search engine results page).
Gaining an ideal position on Google, engaging customers on your site, and strategically leading customers to the checkout doesn’t happen without excellent website design. And so, you must use your business, marketing, and design acumen to make distinctive alterations to your website design. And in some cases, you should know when it’s time to let go of your old site and purchase a brand new one.
Here are seven common mistakes entrepreneurs make on their websites, and how to rectify them.
Poor Content
When a customer clicks on your website, they immediately begin to make judgments. From your choice of words to the grammar, content should be professional, with no fluff, and quickly identify your business’s message to the intended audience.
Failure to create content that communicates your service effectively to the audience is confusing for customers and bad for business.
With that, it’s vital to take time to create content that speaks plainly to your audience. If you’re unsure of what to write and how to convey your company’s’ voice, seek an expert writer to take care of this task for you.
Site Fails To Engage Target Audience
The design, layout, and content should all be doing this one thing correctly – resonating with your target audience.
For instance, using slang and graffiti images on an IT business website may confuse customers. Who are accustomed to a clean, professional layout that they tend to find on IT service management sites.
To ensure your site connects with your audience, think about your customer’s expectations and what you can do to fulfill them.
Website Overload
People who need a service or a product, like the one you provide, don’t want to fight through irrelevant, confusing content to get to it.
Multiple small businesses tend to make a common mistake of adding too much to their pages, such as videos, imagery, copywriting, buttons, and so forth. In doing so, it’s common for visitors to leave your business’s site.
The key solution here is to keep the site simple and straightforward for customers to quickly find what they need.
No Call To Action
A link to book an appointment, or claim a coupon, for instance, should always be visible on your site.
These are the essential links that help new customers engage with your website, see what you have to offer, and help give your customers the nudge to click ‘buy’.
Bad Imagery
Pictures can either enhance a company’s website and add to its attractiveness. Or confuse the customer, and pull the site’s reputation down.
You can find great, professional images from sites like Pixabay or Pexels. Otherwise, you may want to organize a professional photographer to take some pictures for you.
No New Content
One of the essential components to remain relevant and active online is to update your website regularly. In doing so, you can increase your site’s position in the search engines.
From tweaking the content to changing the imagery, there are lots of ways you can edit and improve your site to keep it ranking highly in the SERPs.
No Blog Content
One way to improve your website ranking on Google and entice customers to your site is with a blog.
However, your business blog shouldn’t just signify every detail about your business; it should help the customer in your field of expertise. For example, if you have a DIY store, you can post content such as how-to guides for customers to help them make the most out of the products you supply.
Having a blog with good helpful content builds trust with your target audience.
Make A Site From Scratch
Unless you’re a budding website designer, spending time creating a site that’s visually appealing and has the correct metadata is a massive task for busy entrepreneurs to uphold.
Thus, it’s often best to hire an expert in web design. Who can ensure your online platform is designed to a premium standard and will guarantee customer engagement online.
Making mistakes is part and parcel of being an entrepreneur. However, minimizing them as much as possible can certainly help. In the case of websites, it helps to have a designer who can create a site that takes your business to the next level.
