When you start your own small business, you need to think about all the ways you can attract customers without having to wave a huge red flag to get someone’s attention. You want to reach the right people and encourage them to be interested in you, and you know that the best way to do this is with the best possible company website. A great business website works for you in so many ways, and it does it 24/7. You don’t have to be present in the office all day and all night to make your website work: it’s giving information and answering questions and making sales while you sleep. It’s like a more efficient, bright employee that never sleeps!
Your business website is your gateway to your customers. It’s the face of your business, and it drives your business growth. You can see whether your marketing strategies are working to encourage people to your site, which will indicate whether you are spending the right money in the right places to reach your audience. When you do reach them, your website – when done correctly – will enable you to gain an insight into the audience to help you to make the right decisions. A business website needs to gather information as much as it needs to give it out, and with the right help from companies like We Are TG, you can improve your SEO strategy, which will enhance your presence in search engines. All of this will help you to gain new leads, increase the number of visitors that convert into customers, and generally improve the way that your business looks to the outside world. The problem most companies find is in trying to get more website visitors to land on their website in the first place.
With all of this in mind, let’s take a look at ten smart strategies to drive that traffic to your website and help those conversions.
Start With Your Keywords
Most of the time, your audience is going to use short-tail keywords. They are easier to search online, though they are harder to rank for on the range of search engines out there. If you choose to go for the long-tail keyword options, you’re going to be able to rank far higher in Google, and this will equal more traffic in the long run. You can make your long-tail keywords specific to your products, too!
Be A Guest
Influencer marketing is huge right now, and if you choose to offer yourself as a guest blogger or vlogger, you’re going to expand your reach. The correct backlinks will send people to your website, too. You can even have influencers publish their own blogs on your website, as they’re going to publish their post on their social media and their websites. If they have a large following, they are very likely to use their influence to gain more people to your website, too. It may seem counter-productive to have someone else’s blog on your website, but it’s going to give your audience a taste of something different, a little variety. Keep the content relevant, though, including when you guest blog for someone else!
If you are outsourcing your SEO strategies, the company you choose is going to be ahead of the game and already doing this. It’s one of the tactics that you can perform on every website page you have to boost the rank in the search engines across the web. With the right content of high quality, targeted meta descriptions, and keywords that you know your audience is searching for, you can ensure that people are in the right place and drive traffic. These meta descriptions are so important – you want people to know what your page is about, and if this is going to entice your audience to click through your site, you need to get this right.
List Your Business
Services like Google My Business and local business directories are going to be a goldmine for your business website. You want your reputation online to be a good one, and these are going to help you to leave a link for your website, with reviews beside it, so people know that your business is trustworthy and worth it. The more positive reviews you get, the better the traffic rates you have. Ask your customers for feedback and ask them to leave a review with each purchase. You won’t get reviewed every single time, but if you don’t ask, you don’t get at all!
Embrace Email Marketing
Email may not be your first thought for marketing your business, but it should be. Your email list could mean big things for your website because you can use it to send out newsletters and offers that your customers won’t be able to gain elsewhere. Email marketing provides personalization as well as exclusivity for the customers who sign up. It provides your customers with the information that they want the most. There’s no need to spam out emails, either, as the people who have signed up to your email list are those who want to be there; they want to hear from you, which is why it works so well!
Invest In Online Advertising
It’s a pretty basic way to get new customers, but online advertising is effective. Sometimes, you just need to take it back to those basics of PPC advertising and paid search for your website to gain new traffic. Social media advertising is going to be one of the best things that you can invest in, too, and it doesn’t have to be as expensive, either. Online advertising is going to be a boost for your business website, so embrace it and check out your investment options.
If you are on social media (and if you’re not, why not?), you need to get to know the power of hashtagging. Most people think it’s a gimmick, and it’s those people that aren’t successful with their marketing strategies. Hashtags allow for the promotion of your business, and you can pull more social media followers to your website, while also finding followers from other networks with similar content. Hashtags are powerful; they extend your reach, and they do it without you doing much more than adding a “#” to a keyword.
Get In The Conversation
Your website may sit there through the night and pull in the audience you want, but you need to be present on it throughout the day. It would help if you were active as a business in online groups and business communities. Comment on blogs and create a conversation on your social media pages. Ask questions on Instagram and hold polls, give your customers the chance to ask you questions live – and actually answer them! Half the reason that people use a brand is that they can trust them. All of this communicative activity is going to build your relationship and allow you to engage appropriately!
Did you know that you can use tracked links as part of your marketing campaigns? Website analytics can mean everything for your business, with you easily able to identify which of your marketing strategies are working for you. When you analyze your marketing campaigns, you can see the campaigns that are a dead stick – the ones you’re pouring money into for nothing. Once you work out which campaigns are working for you, you can invest further in those and let go of the others.
Driving traffic to your website is going to take some time to build. You want to walk before you sprint, and the more you do, the more momentum you create for your website.