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Shopify has become one of the most popular online platforms for those looking to sell items online. However, you need to make sure you use it correctly.
From drop shipping businesses to business models found within a franchise directory; it does not matter what sort of business you run, if you sell products online, you are probably going to need to use Shopify.
If you currently sell products using Shopify or you are thinking about doing so in the near future, you need to make sure that your website looks amazing and is easy to use. If you are failing to reach the profit levels you had hoped for, it could be because there is something fundamentally wrong with your website. So, let’s take a look at the common blunders you could be making…
Leaving meta tags to their default setting
There is a spot to insert manual meta tags for every blog post, collection, page, and product. You need to optimize your meta tags if you are to get the best SEO results. Make sure the meta description falls within the character limit.
High shopping costs
All of the leading Shopify experts will tell you that high shipping costs will put your business at a serious disadvantage. It is always a good idea to have free shipping after a certain amount. This is a great incentive for your consumers to add more products to their cart. After all, no one likes paying for shipping!
Not using Shopify payment methods
When it comes to payment methods, it is definitely a case of the more the merrier. At a minimum, you should have the option of paying via PayPal or credit/debit card. It is also a good idea to set up payments by Amazon and Apple Pay.
Ignoring mobile
Failing to optimize your Shopify website for mobile use is a big mistake. Most stores get the majority of their traffic via mobile – it has a 60 percent pull. If your website is not easy to view and use on a smaller device, you are simply going to lose customers to the competition. You need to make sure that your site is easy to use on mobile phones so that people can checkout with ease, otherwise, they simply won’t make a purchase.
Not optimizing images for web
Image sizing is one of the biggest issues when it comes to page load speed, which in turn impacts your SEO ranking. Because of this, it is vital to resize and compress all of your images before you add them to your store.
If any of the errors mentioned above sound familiar, it is important to put steps in place to rectify the issues as soon as possible. Once you do so, you should notice an improvement in the visibility of your Shopify website, as well as the number of customers you have.
