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After an incredibly challenging year, many business owners are looking to boost sales and attract new customers in 2021. If you’re hoping to expand your reach and generate more high-quality leads, here are some top tips. 

Enhancing your online profile

Online sales have gone through the roof, as consumers look for safe, easy and effective ways to shop. If you don’t already sell online, offering products and services via websites and social media channels is an excellent idea. Even if you don’t sell online, you can generate leads and create a buzz around your business by using your website and social media profiles to introduce people to your company or brand. Local SEO can be particularly beneficial for businesses that offer services in a specific town, city or region, as well as retailers that are looking to boost local and regional sales. Statistics show that over 85% of smartphone users will either call or visit a business within 24 hours of performing a local search online. Use targeted content and advertising and marketing techniques to drive traffic to your website and make sure that your site is slick, professional-looking and packed with useful information and captivating visual content. If you’re not a marketing expert, and you don’t have an in-house marketing team, it’s beneficial to think about outsourcing digital marketing to enable you to capitalize on the popularity and reach of search engines and get the most out of social media marketing. 

Apps and mobile-friendly websites

We are spending more time on our phones than ever before, and most consumers have become accustomed to being able to tap to pay or place an order at the touch of a button. Creating an app is a brilliant way to encourage shoppers to buy. Apps provide easy, rapid access to products and services and they also act as a constant reminder of your brand due to their position on the home screen. If you don’t have an app, or you’re unsure how to benefit from using apps to boost sales, look for a reputable app marketing agency with an outstanding track record. It’s also crucial to ensure that your website and the content you produce are mobile-friendly. If your pages don’t load properly or images are slow to appear, people will lose interest and leave the site. 


Targeted ads

Targeted ads are designed to prompt shoppers to click and find out more or make a purchase. You can use paid ads to connect shoppers with your brand via search engines and popular social platforms. Ideally, you want to ensure that your adverts appear when the individual has a genuine interest in buying the products or services that you sell. This will help to enhance the quality of leads and improve ROI. Identify your target customer, learn about them and make use of tools, for example, Facebook Audiences, to streamline your strategy and reach out to consumers who want to connect and engage with your brand. 

Customer retention is critical to maintain an excellent reputation, but if you’re hoping to boost sales and expand your client base, it’s also important to focus on attracting new customers. With online sales soaring and screen time increasing day on day, there are some incredibly effective ploys and techniques business owners can employ to reach new buyers, promote their brand and spread the word.