Many people study and pursue courses and training programs to secure jobs, but what happens if you want to switch from being employed to employing others? If you’re keen to use your skills and experience to become your own boss, here’s a handy guide to get you started.
Training and development
In almost every career path, it’s impossible to stop learning. Even if you have years of experience under your belt, you may come across challenges that you haven’t faced before or be forced to take on jobs that don’t match your skill set. It can also be hugely beneficial to continue your training within a specific field to increase your earnings, enhance your professional reputation and gain specialist skills. This is often the case in the medical sector, where individuals who have undertaken further study at a physical therapy college, a nursing school, or a college that specializes in post-graduate programs in medicine or dentistry can enhance their profile and command higher salaries. If you plan to set out on your own adventure, rather than being employed, focus on up-skilling in your area, but also on developing new skills that are linked to business management, marketing, accounting and leadership.
Setting up your own business and going freelance carry risks. When you’re employed, you have a steady income, which is dependent on you working a set number of hours per week. If you switch to being your own boss, your income will be reliant on bringing customers in and making sales. Before you take the plunge, conduct thorough research to make sure that there is a demand for the services you are providing. Whether you’re a cosmetic dentist, a private tutor, an events organizer, a business consultant or a yoga teacher, it’s crucial to ensure that there’s a market that will support your ambitions and enable you to create a profitable, successful venture.
Promoting your new business
No matter which industry you operate within, you need to be able to promote your business and let people know that you’re launching and you’re keen to take on new clients and customers. Use your market research to identify a target market and figure out which marketing and sales techniques will be most effective to draw in your ideal customer and gain maximum exposure. Local businesses can benefit from flyers, press adverts and local SEO (search engine optimization), while online companies, especially those aimed at younger audiences, can thrive thanks to targeted social media, PPC and SEO strategies. Whether you sell products or services online or not, it’s critical to have an excellent website. Think of this as your virtual shop window. If you’re not experienced in marketing or web design, it’s wise to consider outsourcing or hiring freelancers to tackle these jobs for you.
If you’ve decided to take the next step in your career and go it alone, it’s wise to plan ahead, to conduct extensive research, to continue learning and developing new skills and to ensure you promote your new venture in an effective, targeted manner.