fbpx

Click here to get this post as a PDF and read it later!

Blogging is a great way to earn income, promote your business, or just have a venue to discuss your passion. One way to keep up with blogging is to create a blog publication calendar. A blog publication calendar will take into consideration important upcoming events, product launches, and other issues, helping you work in advance to keep your blog full of interesting and relevant content.

All successful bloggers have three things in common:

1) They post blogs regularly
2) They post unique content
3) They post audience-focused content

If you do at least these three things, you can have a super successful blog. You can have a blog that attracts an audience who wants to read what you have to say and take your advice, and who comes back for more on a regular basis.

In order to make a blog publication calendar, you need to first make a few determinations such as:

How Often You Will Blog

First, determine how often you plan to publish a blog post. This could be daily, weekly or whatever your choice. This helps you know how often you’ll need to write blog posts, and when you’ll need to publish them or schedule them.

Who You’re Blogging For

Write down a few different personas for your audience so that you can know to whom you’re writing the blog posts. It can help you keep focused better if you can look at these personas when you are ready to write.

Pinterest How to Create a Blog Publication Calendar

Which Blogging Categories You’ll Use

Depending upon your niche, you’ll need to choose some categories that a post will go under when you blog. Spreading out the categories can help you come up with more interesting content. For example, if you have a blog about your virtual assistant business, some categories might be email marketing, social media marketing, research, blog management, podcast editing and so forth.

Upcoming Events or Product Launches

On the calendar, you may want to list any upcoming events related to your niche. For example, is there a conference coming up, or are you launching (or someone else) a new product that is perfect for your niche? Keeping up with these dates can help you create content that will entice readers to buy the item at launch.

When Industry News Is Released

You’ll want to keep up with the industry news, too, so it will help you to know when the different online magazines or blogs release new information for you to use. For example, if the state of your industry is released every quarter, keep that in mind as you create the publication calendar so you can include important information.

Once you have determined this information, you can start brainstorming content ideas to match upcoming events, product launches, and industry news. In between those types of blog posts, you can put other types of posts up such as educational, informational, interesting and fun blog posts. List these ideas in the calendar so that you can then use the calendar to generate a list of timely titles and subject matter for your blog posts.

Let's connect on social media!

READY TO START SAVING MONEY THE EASY WAY? THEN YOU NEED THIS FREE CHALLENGE.

In this FREE challenge, you'll get:

  • 52 Quick and Simple Tweaks that can be done in your spare time each week to make a huge impact on your savings.
  • 52 Weekly Emails so you know exactly what you need to do and why.
  • Accountability - share your savings wins and successes with our Facebook community!

You have Successfully Subscribed!