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Improving your website’s presence is just one way that you can bring your business up to another level and to get it the exposure it needs to turn over more profit and to be more successful in general. If you’re looking at boosting your own website presence, here are some ways to improve it.
Ensure It’s Mobile-Friendly
It’s no surprise that a lot of us use our mobile phones to look at things online and that can also relate to a lot of websites that we may go on to buy and browse things that we want. However, if you’re website isn’t mobile-friendly, a lot of customers will end up giving up, and that could mean that you’re losing out on valuable sales. Making your website mobile-friendly is fairly easy, although you may benefit from having some support from your IT department in making sure that everything has been changed successfully and that it’s troubleshooted to see if any specific issues flag up regarding certain images not loading properly or pages not linking correctly.
Remove Annoying Pop-Ups
Pop-ups can sometimes be really useful for encouraging people to click through to a certain link or ad campaign. It can also help you with your email subscriptions and to entice people to sign up for marketing material. However, it’s best to keep these pop-ups limited because too many, and those who are looking at your website will most likely click off the website because it’s too annoying. Try to keep pop-ups to a minimum and have one to two maximum. If you have two, ensure that they pop-up at different times and that there’s some timing space in between them so it’s not frustrating to someone who might be engaging in your content.
Keep It Updated With Content
Speaking of content, regular content is important to not only boost your website’s traffic but to enhance its presence on search engines. Google, for example, ranks websites depending on their authenticity, how much traffic they get, and the amount of quality content it’s producing. So be sure to keep your content updated regularly, and if you can, it might be a good idea for your website to have its own blog. You can allow staff members to write posts then and maybe to also allow guest posts to come from other individuals. An seo agency is also worth getting when it comes to creating seo-friendly content.
Get A Website Audit
Sometimes, looking at your website with fresh eyes can help to point out errors and issues that you may not have spotted yourself. A website audit can be done by a complete stranger with no experience navigating your website or someone who’s skilled in IT and can perform checks to see everything is working as it should on your site. An audit is a great thing to do at least every year or when there have been major changes to your website.
Improving your website is one thing that should be done on a regular basis as the online world seems to be changing and advancing ever forward constantly.