Most small business owners know that they need to have a website. However, many of those business owners fail to realize that their website needs to be more effective if it’s going to work for them.
A website should attract consumers to your business, but you also need to think about what those consumers will do once they land on your website. Maybe you want them to call you, or come into your physical location at some point. This is great, but it’s even better if your website itself can actually generate those leads and sales for you, with just a few simple changes. You can use a No-Code Website Builder to build a site that is easy to adjust when you need to to make it more effective.
If you’re ready to get more business from your small business website, then you can use these tips to make it more effective.
Make It Look Good
First of all, you need to make your website look good. A website that looks professional will make a good first impression, encourage users to stay on your site for longer, and will present your business as a leader in your industry. In fact, many people will actually stop interaction with a website if they find the layout or content looks unattractive. Looks matter.
Avoid a website that is too cluttered or that looks out of date. Instead, you want a site that is sleek and modern.
Don’t worry too much though. You don’t need to spend a lot of money on a web designer to give your business website a bit of a makeover. If you run your site on WordPress or a similar platform, there are thousands of affordable and even free themes that can help you to make your website look very professional very quickly, for minimal effort.
Make It Easy To Contact You
A lot of small businesses just list their address, phone number, and email on their website. However, you need to make it as easy as you can for your potential customers to get in contact with you. A lot of people prefer not to pick up the phone, especially if they only want to ask a simple question. A lot of consumers avoid phone calls because they’re time-consuming.
Make it as easy as you can for people by adding a simple contact form to your website. With a contact form on your website, you will be able to generate a lot more leads for your business by giving your website visitors a convenient way to get in touch with you.
Consumers also want to be able to find the information that they need before they make a purchase, and want to wait until the purchase is convenient for them. Think about adding a chatbot onto your website too. A chatbot can be made available to answer users’ questions at any time of the day, even when you’re not available to help.
Add Social Proof
To encourage website visitors to choose your business over the business of a competitor, you should add some social proof to your website. Social proof is a psychological and social phenomenon where people will copy the actions of others in an attempt to undertake the correct behavior in any given situation. In other words, if you show off your clients and customers are love your company to the world, website visitors will be more likely to want to become your customers too.
A really simple way to do this is to show customer reviews on all of the products that you sell on your website.
As well as showing customer reviews, you can also add social proof onto your website in the form of case studies, testimonials, a display of the logos of your biggest clients, data about how many products you have sold, user-generated content, media coverage, and more. Show off how great you are.
Start A Blog
Another element that will make your small business more effective is a blog. A blog can help you to attract more visitors to your website, and it can also encourage those people to become a customer once you’ve got them to your site.
Just remember that you should never treat your company’s blog as a diary for sharing your thoughts. You should be careful to write content that will educate and convert your readers. For example, if you own a small landscaping business, and you start to blog about landscaping tips, visitors to your website will be able to see that you really know what you’re doing. If you can show that you are an expert in your industry, visitors are more likely to be converted into paying customers.
Include A Strong Call To Action
A common mistake that a lot of businesses make with their websites is not including a call to action. What do you want your customers to do? A call to action tells them what the expectation is and should prompt an immediate response. Without one, site visitors aren’t encouraged to take action, so they’ll look around, maybe make a mental note to call you at some point, then move on and forget all about you.
Your CTAs could be things like encouraging users to call you, fill in a contact form, or make a purchase. Tell them what you need to do them to do.
It doesn’t matter what kind of business you have. Anyone can create a call-to-action that works for you and your site. You can do this with phrases like call now, book an appointment, get a quote, or sign up.
Your website should not just exist on the internet as an online listing for your small business. Instead, your website should be there to help you to generate more leads and increase sales. With these easy tips for how to make your small business website much more effective for you, your website visitors won’t just browse your site. Instead, they can be easily turned into paying customers.