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It’s no secret that most new businesses fail. If you are an aspiring entrepreneur, the figures make for difficult reading. The good news is that there are ways to shorten the odds of success and lower the risk of falling at the first hurdle. In this guide, we’ll offer some top tips to maximize your chances of establishing a profitable venture. 

Spread the word

One of the most crucial steps to take as a new business owner is spreading the word. Conduct market research before you draw up the final draft of your business plan, define your ideal customer and get to know them. Use targeted marketing methods and campaigns to reach customers who are likely to have a genuine interest in your products and services and let people know about your brand. Use techniques that will resonate with your ideal buyer, engage and connect with customers online and make sure it’s easy for prospective customers to locate you. Whether you have physical business premises or an online business, clients who are looking for the services or products you provide should be able to find you. Use social media, SEO, local SEO and directories and listings to promote your organization and select methods based on the target client. For local ventures, for example, dog walking, mobile hair and beauty or roofing, electrics or gardening, flyers, local press adverts and online listings and social media business pages can be hugely effective. 


Make use of technology

Technology plays an increasingly influential role in modern-day business and it offers an array of advantages for companies across all industries. Investing in technology can save time and money, boost efficiency and enable your business to gain an advantage over competitors. Look for investments that will drive your business forward, analyze and compare prices and consider both hiring and buying options. Search for businesses that provide innovative solutions for companies that operate within your specific field such as Scherer for agricultural ventures, and make choices based on your primary objectives. New businesses often have limited budgets so it’s essential to think carefully about where to spend money. The systems, devices, machines or appliances you choose should help you improve performance while also saving time, effort and money and reducing the risk of delays, disruptions or mistakes. 


Keep a firm grip on your finances

Cash flow issues are among the most common causes of new business failure. It can be challenging to try and balance the books. Aim to keep a firm grip on your finances from the outset. Plan methodically, make sure you can afford to develop or grow the business before you move through different phases and analyze spending continuously. Use budgeting and forecasting techniques and look for ways to lower expenses without compromising on quality. Set out clear payment deadlines for clients and use apps or software programs to manage your accounts. If you have a large business or your finances are complex, it may be wise to consider hiring an accountant. 

Running a successful business is never a walk in the park. Most new ventures fail but there are ways to shorten the odds of success and boost your chances of navigating choppy waters and avoiding icebergs.