So, you’ve launched your business and now you have built a good customer base. If you feel as though you’re still not achieving your full potential and want to expand as much as possible, then there are a few things that you can do to really amp things up.
Get out of your Comfort Zone
If you are having a hard time expanding your customer base, then you may be narrowing your focus too much. Try and push yourself out of your comfort zone and try new ways of connecting with your customers. This could mean giving a speech at an event or even hosting an event yourself. Either way, it doesn’t matter which option you go with, as long as you are willing to go that extra mile and that you also invest your time wisely.
Use your Network Connections
Word of mouth is quite possibly the best way for you to grow your existing customer base. If you want to benefit yourself then you need to find out who your target market is so that you can find the best way to leverage that. For example, if you sell bicycles then there’s a high chance that you’re targeting the fitness niche. If you want to boost word of mouth here then consider offering a 10% discount on accessories when a friend is referred, or even build a loyalty program that gives people access to exclusive cycling events. Little things like this can go a long way and they can also help you to expand your customer base much more efficiently too.
Look at your CTA
It doesn’t matter whether you are constantly pushing Instagram posts or whether you are more of an avid Facebook user because every aspect of your marketing campaign needs to have a CTA. Don’t post something unless it’s clear what action you want your customers to take. For example, if you want people to sign up to your newsletter then make sure that you prompt your customers to do this at the end of the post. If you need your customers to share your post, then host a competition. Whoever shares the post, gets the chance to enter for a chance to win. At the end of the day, you don’t have to have an elaborate marketing plan in order to take advantage of strategies like this and you would be surprised at how lucrative some of them can be.
Offer a Free Trial for New Customers
Another way for you to try and acquire new customers would be for you to try and offer them a free trial of your product. This is a fantastic way for you to market your business and get good reviews at the same time. If you have a software, then you could give your customers access to it for a set period of time or you could even limit the number of features that they are able to access. Either way, free trials can be very useful, and you’d be surprised at how easy it is for you to take advantage of this marketing technique.
Provide a Free Service
If you are a service-based business, then you might want to think about offering your service for free. You can do this in exchange for a case study or even for a detailed list of the things they liked and disliked. This is a fantastic way for you to tweak and transform your business so that you can go on to achieve bigger and better things and it can also be a real eye-opener too.
Invest in New Product Lines
You will never grow your business if you are not willing to take risks. One of the best and easiest ways for you to get around this would be for you to explore the products that you sell right now. Which ones are selling the most? Do your customers tend to lean towards a single color option? Either way, if you know that you have a solid product that is bringing in a lot of sales then it may be time for you to capitalize on this. Consider expanding the range with other variants or even accessories. This will most likely be an instant hit because your customers already have a connection with that product and they also know that it is good quality.
Upgrade your Site
If your site is not the best that it can be then you can’t hope to get new customers. You will most likely be losing them to your competition and this is the last thing that you need when you are trying to market your company. One way for you to upgrade your site would be for you to focus on the layout first. Are people able to navigate easily? Do you have too many confusing color options? What about the font? Either way, by taking all of this into consideration you can then be sure to make the best choices and you can also make your business more appealing in general.
Reach them Directly
Technology has now made it easier than ever for you to market your business. Why not invest in the cheapest ringless voicemail? Or even think about texting your customers when they are close to your business. This will encourage them to visit you and this can help you to get way more sales. As if that wasn’t enough you may also find that you stay in their phone history too. Of course, it’s important that you don’t do things like this too often because if you do then you may find that you end up annoying your customers and this can give them a bad impression of your brand overall.
So, there are many things that you can do to try and help yourself and your customers. By following the above tips, you can be sure to increase the amount of business traffic you have while also connecting with your customers on a higher level.