Hosting a business event can bring forth an incredibly positive ROI for your business, whether you use it as a way to introduce your brand to new customers or to strengthen your relationship with suppliers and contractors.
However, as you’ve got a business to run, it’s likely that you’ve not got a lot of time to dedicate to planning an event – which is where this guide comes into play!
Below are some useful tips that you can use to plan the perfect business event without any stress!
Think about what kind of event you’d like to plan.
The first step of event planning is to determine what kind of event you need to plan. For example, are you hosting a B2B event for other key players in your industry in an attempt to build strong business partnerships, or are you looking for a way to connect with customers?
If you’re focusing on the latter, you may want to coincide your event with your next product launch or a significant anniversary for your business.
Set a budget.
Before you can really get started with the planning process, it’s important that you think about how much you can realistically spend on the event itself. In doing so, remember that the costs of corporate events can vary depending on the following factors:
- Venue hire
- Staff hire (caterers, keynote speakers, etc.)
- The number of guests you’ll have in attendance
If you are looking for a way to cut costs, try reaching out to investors who may be willing to sponsor the event. Alternatively, you could collaborate with another local business and host a joint event.
Send out invites.
Once you’ve hired out a venue, it’s time to send out invites to guests. Be sure to ask them to RSVP ahead of time (ideally a few weeks before the event) so that you can keep on top of the numbers and ensure you’re well-prepared for the turnout.
Find ways to make the event more fun.
One of the biggest stressors associated with hosting an event is worrying about whether or not your guests are having fun. After all, if you host a dull event, this could sour your relationship with your customers, meaning they’re unlikely to buy a product from you in the future.
Fortunately, there are many ways in which you could go about making your event more engaging. For example, you could invite relevant industry leaders or influencers to speak at your event. Alternatively, you could stage some product demonstrations, where attendees are able to try out your products in real-time.
In addition to this, you should also look into game rentals for parties, so that you can set up some game stations throughout the venue. This is a great way to get conversations started among attendees, and to create a fun, lively atmosphere!
Hand out free products or samples.
Handing out free products and samples is a no-brainer when hosting a corporate event. After all, it makes those in attendance feel appreciated and as though they’re spending their time wisely. If they like the products, they will be more likely to use them again, which means that you’ll incentivize future purchases.
Take plenty of pictures.
While you should try to live in the moment and enjoy the event you worked so hard to plan, you should also ensure that you take plenty of pictures. After all, these images can then be used as promotional material, whether you’re launching a new product at the event or simply looking for a way to connect with your customers. For example, you could post these pictures on your social media channels or website.
Get to know your guests.
Hosting an event is the perfect opportunity to spend time with your customers or business partners face-to-face, a rarity in the modern world where so much work is carried out behind a screen. As such, it’s important that you capitalize upon this opportunity and take some time to speak to your guests and get to know them a little better.
For example, speaking to your customers one-on-one, can help you carry out some market research, especially if you ask them for opinions on your company, or your new products. This way, you can take their feedback into account when you’re back at work, which in turn, will help your business grow from strength to strength. Asking for their unfiltered opinions (and acting upon their feedback), also shows your customers that you truly care about them.