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Marketing a construction company isn’t always easy because, in a lot of ways, this industry revolves around hypotheticals. While you can (and should) display finished project photographs, these are mere representations of your work. When a client commissions you for a new job, they’re effectively putting their faith in something they haven’t yet seen.
That’s a big leap of faith, and reviews will serve as your main way of making your construction company more profitable by getting consumers to trust you. After all, if enough people have left you glowing reviews, you’ve got to be doing something right!
Unfortunately with this being the case, negative or poorly managed reviews can also crumble the foundations of even the best construction companies. Hence why you might want to take the following crucial steps if your review portfolio is a little lacking right now.
# 1 – Increase Review Visibility
If your reviews are hard to find, then it looks like you’ve got something to hide. This is a big red flag for clients, and it’s something that you need to address. The best way to do that is to simply display a review banner on every page of your website. This will constantly reinforce positive testimonials as clients browse. They’ll also know exactly where to look when they do come to check out your project track record.
It’s also well worth sharing glowing reviews across your social platforms at least semi-regularly to ensure that all areas of your audience consider your company as worth their time.
# 2 – Always Respond to Reviews Publicly
Even the best construction companies receive negative reviews. However, it’s often your response to these negative reviews, rather than the reviews themselves, that most determine whether or not those negative comments gain traction.
By publicly responding to, and working to resolve any 3 star ratings or lower, you can turn a potentially negative experience around by revealing yourself as a proactive, flexible construction firm. By this, we don’t mean that you should get into a slanging match with your haters (definitely don’t do that!), but offering solutions/followup visits/a phone call with your team in plain view can only help your cause.
# 3 – Prioritize Long-Term Project Feedback
The true test of a great construction company lies in whether or not your projects stand the test of time. This is something you likely strive to ensure via things like careful construction processes, and even through the materials you use, such as researching different types of sand and their uses for long-term foundational support. But, these are key additional touches that potential clients will never see from reviews that are given directly after a project finishes.
That’s why it’s always worth seeking long-term project feedback and testimonials up to a year after you’ve finished a job. This will speak volumes of your transparency, as well as the broader quality of your work.
Reviews may well make you nervous, but these tips will ensure that they finally help to build your construction company up, rather than constantly tearing you down.
